House Portraits by Sebes
Website / Print
House Portraits is a family matter. My father has been creating house and building renderings for many years, even during his extensive time as an art teacher New Jersey. The house portraits were not only for homeowners who wanted something beautiful to hang over their mantle. Utilizing the floor plans, a portrait of the home could be rendered before it the house was even built. In retirement he attends arts & crafts shows promoting his house portraits. To make sure everyone has the ability to see his artwork, lots of marketing material was created.
The website was key in getting his artwork seen on a global scale. After all, there are people all over the world who have homes, or know someone who has a home, and that would enjoy having a hand-rendered portrait of their home hung for many others to enjoy. I started with a stunning watercolor painting of an old stone farmhouse as the key image. Classic typography would lend a clean design to the unifying image. The site was eventually set up for e-commerce, allowing anyone to order a size and style of portrait, upload their photos, and pay for the work. Updated images were emailed to the customer for approval, then the portrait is packed and mailed to the customer.
Print materials make a great conversation piece, especially for crowds to attend arts and crafts shows. Business cards are a must. Using the stone house image, the business card displays all of the necessary imagery on a thick card stock. For customers who seem very interested in the artwork, additional ammo is needed to close the deal. Rather than just handing over a business card and hoping that the potential customer visits your website or remembers what the art looks like, I created a large bi-fold brochure that prominently displays the different portraits and reminds them how to easily order their own portrait or contact the artist for more information. Lastly, a gift certificate was designed, allowing someone to present the gift to someone else who would be able to follow up and claim the portrait.